Introduction
EAD Consulting is a leading expert in Latin America. We have two native born hispanic members on our team and all four members have considerable international experience in Latin America. We recently worked with Uber to introduce their ridesharing service to the people of Mexico, Colombia and Panama in various cities. By working with the local cultures we have seen great success in spreading the Uber business model. We believe that our experience with Uber makes us a good candidate to work with Target as they consider expanding into the Latin American market.
Over the past three months we have been evaluating both Target and Mexico, considering governmental, economic, and cultural aspects to determine Target’s potential future in Mexico. This report summarizes our findings and concludes that Target should open a store in a middle class suburb near Mexico City. After an unsuccessful expansion into Canada, Mexico is an excellent neighbor to continue Targets international expansion. Target’s main national competitor, Wal-Mart has had some success in many Mexican cities, but Target could do even better.
Team
Thorin Yee is the marketing director for EAD consulting. He delves into the culture of the target market and makes sure that the company we are consulting is meeting the needs of the community. Additionally, he helps to promote the business by securing marketing opportunities within the country of choice. He has worked on multiple projects with EAD and has been successful in his duties.
Amanda Garza is the cultural consultant for EAD consulting. She analyzes the culture of the target country and helps businesses make informed decisions on how to accommodate their brand into different cultures. She has spent considerable time in Latin American countries and has a lot of first-hand experience.
Ryan Xiao is the government expert for EAD consulting. He collects information on policies and restrictions for target countries so that foreign businesses have a smooth transition into the target country. He also educates businesses on laws specific to that country so there are no legal issues.
Esteban Rodriguez is the financial advisor for EAD consulting. He helps businesses estimate their costs for moving into a foreign market. He also helps businesses increase their profit by helping them tailor their business to the specific needs of the country.